Alex Karns

At Honest Fix, consistency is not accidental. It is built through structure and applied technology.

Alex leads the company’s digital systems, internal infrastructure, and AI implementation initiatives, helping ensure communication, documentation, and technology integration stay aligned as the company grows. His work supports both the team in the field and the homeowners they serve.

He focuses on building and managing systems that make it easier to:

• Track service history accurately
• Maintain clear customer communication
• Support defined processes and training standards
• Develop structured digital tools that assist homeowners before they schedule

Every system and tool is designed to reflect real service standards and operational expectations defined by leadership. Technology is used carefully and implemented with oversight. The goal is clarity, consistency, and responsible integration.

At Honest Fix, Alex leads the company’s digital systems, applied AI initiatives, and operational infrastructure, ensuring the tools behind the scenes support clear communication and consistent execution.

His work centers on building and maintaining the structure that keeps the organization organized and accountable. That includes CRM architecture, documentation workflows, website organization, internal knowledge management, and the responsible integration of AI-assisted tools.

In addition to internal systems, Alex oversees the development and management of homeowner-facing digital resources. These include the company’s AI customer agent, structured financing calculator, and interactive price estimator. Each tool is built to help homeowners research and understand their options before scheduling service.

Every digital tool is developed in coordination with leadership to ensure alignment with established service standards and licensed technical expectations defined by Scott Merritt and the founding team. Technology supports the work. It does not replace it.

When communication is clear, documentation is accurate, and digital tools are structured responsibly, homeowners experience more consistent service and fewer surprises.

Alex works closely with the Honest Fix leadership team to ensure the company’s digital infrastructure and applied technology remain aligned with how work is actually performed in the field.

Scott Merritt oversees licensed technical standards and compliance, defining the expectations that guide diagnostics, installation practices, and service quality. Cynthia Hutson leads internal operations and customer accountability, supporting consistency across the organization. Alex Largent manages field operations and daily execution.

Alex supports each of these areas by maintaining the structure behind communication, documentation, AI-assisted tools, and internal workflow design. His responsibility is to ensure that the technology the team uses reflects leadership expectations and established service practices.

Applied technology is implemented in coordination with Scott’s technical guidance and reviewed to remain consistent with licensed standards.

Before co-founding Honest Fix, Alex worked alongside Scott Merritt at Fire and Ice Heating and Air Conditioning. Fire & Ice and Honest Fix are separate companies under different ownership. During that time, he gained direct exposure to how licensed technical standards are established, documented, and reinforced through training. 

Working closely with Scott allowed him to see how diagnostic workflows are structured, how commissioning steps are verified, and how maintenance documentation supports long-term system performance. He observed how technician training, quality control, and accountability systems operate under licensed oversight.

In addition to technical exposure, Alex was introduced to structured data practices and the responsible application of technology within HVAC operations. He saw how documentation systems, digital tools, and emerging AI-assisted workflows can support consistency when implemented carefully and reviewed under technical supervision.

That experience shaped his understanding of how technical expectations translate into repeatable structure.

Today, that practical technical fluency allows him to build documentation frameworks, digital tools, and AI-assisted systems that reflect the standards defined by licensed leadership.

Alex does not perform field diagnostics or provide licensed oversight. His role is to ensure the company’s infrastructure supports the work being performed.

Alex’s professional background combines operational discipline with hands-on exposure to residential HVAC service systems.

He spent eight years at Meijer Distribution Center working in high-volume environments where accuracy, documentation, and process consistency were critical. His responsibilities included equipment operation, workflow coordination, and auditing roles that required attention to detail and accountability. That experience shaped how he approaches system design today. Processes must be repeatable. Documentation must be accurate. Expectations must be clear.

He later joined Fire and Ice Heating and Air Conditioning, where he worked alongside senior leadership and gained exposure to established HVAC training systems, service documentation standards, and education-based communication practices. That environment operated under structured technical and training standards that continue to influence how he approaches system design today. 

Today, he leads Honest Fix’s digital systems and infrastructure, applying both operational discipline and service system exposure to how the organization is structured.

Career Progression

In addition to internal systems, Alex leads the development and management of interactive digital tools designed to help homeowners research and understand their options before scheduling service. These tools include:

• Leo, the Honest Fix AI customer agent built within HubSpot to assist with common service questions and structured guidance.
• A financing calculator that allows homeowners to explore payment scenarios before making a decision.
• A guided price estimator that provides structured cost ranges based on service type and project scope.

Each tool is developed in coordination with licensed leadership to ensure the information reflects established service standards and real operational practices. AI-assisted responses are structured, reviewed, and aligned with documented expectations before deployment.

As these systems evolve, the goal remains the same: responsible implementation that improves clarity without replacing professional judgment. Future development will focus on expanding structured digital resources that support education, transparency, and better decision-making for homeowners.

Technology can improve clarity when it is used with intention.

Alex has spent the past several years studying and implementing AI-assisted tools within structured business environments. His focus has been on practical integration, workflow alignment, and maintaining human oversight in every application. AI is approached as a support tool, not a replacement for professional judgment.

At Honest Fix, AI tools are used to support documentation, organization, and communication. They help structure information, maintain consistency, and reduce human error in internal workflows.

These tools operate under leadership oversight and reflect documented service standards. They are not used to diagnose equipment or replace licensed professionals.

AI supports the work. It does not make decisions for the company. The priority remains the same: clear answers, accurate documentation, and work done the right way.